About the Studio
Meet the Engineer
Behind ValeoFX
ValeoFX is a digital product studio built by a full-stack engineer with 10+ years shipping across e-commerce, Web3, enterprise service platforms, and AI-powered growth systems.
Roomi Kh
Founder & Lead Engineer
Toronto, ON · Remote-first
Full-stack developer and technical strategist. Over a decade of experience building, scaling, and optimizing digital products across WordPress, React, Next.js, and emerging AI workflows.
Background
Started in 2016 building WordPress sites for local businesses. Evolved through e-commerce (WooCommerce, Shopify), enterprise frontend architecture, and Web3 product development.
Built and shipped 70+ projects across automotive, education, hospitality, healthcare, SaaS, and local service sectors.
Today, ValeoFX operates as a one-person studio with a trusted network of designers, content strategists, and specialists brought in per-project. This keeps overhead low and quality high — every project gets direct engineering attention.
Tech Stack
How We Think
The principles behind every project we take on.
Performance Is Non-Negotiable
Every build targets 99+ Lighthouse scores. Speed directly affects conversions, rankings, and user trust.
Strategy Before Pixels
We align business goals, audience intent, and positioning before any design or code starts.
Clean, Maintainable Code
No shortcuts. TypeScript-first, well-documented systems that your internal team can actually work with.
Ship in Sprints
We design and develop in parallel to reduce timelines without sacrificing quality or clarity.
Built for Scale
From local service businesses to custom product platforms, our architecture is built for clean growth.
Compounding Growth
Websites aren't just launches. We build systems that improve with ongoing SEO, content, and optimization.
The Journey
2016
Started Building
Began freelancing in web development — WordPress, PHP, and custom builds for local businesses.
2018
E-Commerce Focus
Specialized in WooCommerce and Shopify stores. Delivered 20+ commerce projects across automotive, education, and hospitality.
2020
Went Full-Stack
Expanded into React, Next.js, and Node.js. Built Web3 product experiences and custom service platforms.
2023
Founded ValeoFX
Formalized the studio. Focused on conversion-first websites, technical SEO, and AI-assisted growth systems.
2025
70+ Projects Shipped
Now serving brands across Canada, the US, and the Middle East. Specializing in Next.js, AI SEO systems, and full-stack product builds.
Proof You Can Point To
Qualified demand
SEO
Search-to-Submission
One engineering loop from query visibility to accepted lead
Shipped work
Launch
Projects Delivered
Across WordPress, WooCommerce, Next.js, Shopify, and custom apps
Speed target
CWV
Performance Target
Core Web Vitals-first builds engineered for speed and conversion
Qualified demand
SEO
Search-to-Submission
One engineering loop from query visibility to accepted lead
Shipped work
Launch
Projects Delivered
Across WordPress, WooCommerce, Next.js, Shopify, and custom apps
Speed target
CWV
Performance Target
Core Web Vitals-first builds engineered for speed and conversion
Selected brands and projects
Project Notes From Public Work
Public-safe observations from visible work and measurable product decisions.
Husn Spa
Project conversation
Client note
They helped us connect service discovery, booking intent, gift card commerce, and repeatable content operations into one polished digital experience.
ValeoFX
The best service sites make discovery, trust, and booking feel like one path.
EuroMotors
Project conversation
Client note
The service intake path feels clearer, the site feels premium, and the team can route stronger inquiries with less manual back-and-forth.
ValeoFX
Cleaner intake usually means better leads and fewer operational gaps.
Ready to build something serious?
Book a free discovery call. We'll scope your project, align on goals, and deliver a proposal within 48 hours.